Quality to the fore with The Pride of Scotland at Seafood Expo Global

Following a successful Seafood Expo Global in 2016, Associated Seafoods Ltd (ASL) will be returning to Brussels this year to promote the quality and provenance of its premium The Pride of Scotland Scottish smoked salmon.

The Pride of Scotland smoked salmon is now exported to five continents around the world and features on the menus of some of the world’s top hotels and restaurants.

The new eye-catching and modern look of The Pride of Scotland brand was well received by customers at its launch in Brussels last year; aiding sales growth over the past 12 months.

Neil Greig, commercial director at ASL, says the key to the success of the brand has been a focus on the guaranteed Scottish provenance of the product, using only the best farmed Scottish salmon, which is then smoked in Scotland using time-honoured techniques to deliver a delicious and subtle flavour.

“It is all about making our premium Scottish smoked salmon stand out from the crowd,” he says.

“Our modern new-look to the brand reflects the quality of the Scottish salmon we use and the care and attention we take during the smoking process.

“The Pride of Scotland brand is about our passion for Scottish salmon and the traditional craft of smoking. We believe that the Scottish provenance of our smoked salmon is one of the most important drivers in developing new markets.

“All our salmon is Scottish and only sourced from farms we work incredibly closely with and which practice the best standards of husbandry. We then take great care in ensuring we produce the very best Scottish smoked salmon – for example, we always dry cure our fillets with sea salt before smoking so as to ensure great taste and texture.”

The Pride of Scotland range includes Traditional Oak Smoked Salmon, Whisky Infused Smoked Salmon, and the Royale Fillet.

ASL will be exhibiting in Hall 9 on the Scottish Pavilion at Seafood Expo Global in Brussels.