The Pride of Scotland takes centre stage at Seafood Expo Global!

Premium Scottish salmon, smoked in Scotland – that was the key theme promoted by The Pride of Scotland team at Seafood Expo Global in Brussels!

A successful exhibition (26-28 April) for Associated Seafoods Ltd (ASL) saw much interest from global seafood buyers in their The Pride of Scotland smoked salmon range. In particular, many visitors were impressed by the attractive new-look packaging design for The Pride of Scotland which was launched at the expo.

The range, which includes Traditional Oak Smoked Salmon, Whisky Infused Smoked Salmon, Gravadlax and Royal Fillet Scottish Smoked Salmon, is produced using time-honoured smoking techniques perfected by their master smokers.

Neil Greig, commercial director for ASL said: “It was a great show for us, providing the ideal opportunity to launch our new-look for The Pride of Scotland.

“We had great interest from a wide range of customers and the key message we wanted to get across was that we only ever use the best Scottish salmon, which is smoked with great care to ensure succulent and delicious tasting fillets.”