Buckie High gets a taste of working in the food and drink industry

Last week, S3 pupils from Buckie High School in Moray pitched their ideas for a new seafood product to a panel of industry experts.  
Buckie High had partnered up with Associated Seafoods Ltd (ASL) to give students a taste of what it is like to work in the food and drink industry. The pupils worked in teams to create a new product for a European market that would appeal to teenagers.

As part of the challenge the teams designed packaging and developed a marketing campaign. They also had to ensure their labelling and advertisements were accurately translated for their target country. This required the school’s Modern Languages and Home Economics departments to work closely together.

The final event showcased the results of three months’ hard work.  The partnership was set up by the Scottish Food and Drink Federation (SFDF) as part of its 'A Future in Food' Schools Programme, which is funded by the Scottish Government.

Henry Angus, Export Sales Director, Lossie Seafoods (part of ASL), said:  “Scotland is renowned for its high quality fish and shellfish, which is in much demand around the world. New product development and dynamic marketing are key elements of maximising the export potential of seafood. It is great for us to be involved in this project with Buckie High School and the Scottish Food and Drink Federation to encourage students to develop their own innovative ideas.”

Catherine Eadon, Principal Teacher of Modern Languages and Louise Murray, Principal Teacher of Home Economics, Buckie High School, said: “We are delighted to have re-established links with ASL, a local employer who plays such a key role in the fishing town of Buckie. As a school we are passionate about developing our young workforce with the support of the wider community.

“Mutually beneficial partnership such as Buckie High’s work with ASL and SFDF help identify the skills that employers are looking for and increase the awareness of the pathways from school into employment or further education. They also support teachers as they aim to develop young people’s knowledge of the world of work. We hope that this is the start of a very successful partnership between Buckie High’s Modern Languages and Home Economic Departments, ASL and SFDF.”

Moira Stalker, SFDF Schools Programme Coordinator, said:  “This challenge has showcased the variety of exciting careers and processes that are involved in creating one product and getting it to market. Partnerships like these are essential to helping young people understand how the subjects they learn in schools are relevant to the real world of work.”