Associated Seafoods scoops Moray Export Awards
Associated Seafoods Ltd (ASL) has won the Moray Chamber of Commerce ‘Exporter of the Year’ award in recognition of the strong sales performance of its premium Scottish smoked salmon.
At the Chamber’s annual awards dinner in Elgin on Friday 2 September, ASL was presented with the award, sponsored by Walkers Shortbread, following the success of its ‘The Pride of Scotland’ brand in overseas markets
The brand was successfully relaunched at this year’s Seafood Expo Global in Brussels so as to showcase the premium quality of the salmon used, as well as the traditional smoking methods and its Scottish heritage.
Henry Angus, export manager for Associated Seafoods, said: “We are thrilled to have won this award and at the heart of our success has been the commitment of our staff in producing premium Scottish smoked salmon that is in strong demand around the world.
“Through our ‘The Pride of Scotland’ brand we only ever use Scottish salmon which, of course, is only ever smoked in Scotland. We intend to further grow our export base over the coming years, which will deliver further benefits to the Moray region and the wider Scottish economy.”