Associated Seafoods is The Pride of Scotland after winning export award

Associated Seafoods Ltd (ASL) has scooped another export award in recognition of the strong sales performance of its ‘The Pride of Scotland’ premium Scottish smoked salmon.

ASL won the export award at the Highland & Islands Food & Drink (HIFD) Awards in Inverness on Friday 21 October– the third export award the Buckie-based company has achieved this year.

Exported to 28 countries in five different continents around the world, ASL’s ‘The Pride of Scotland’ smoked salmon won the HIFD Award because of the consistent growth of sales into key export markets.

Judges were also impressed by the marketing strategy to help sustain this growth, which included the launch of an eye-catching new-look for The Pride of Scotland brand earlier this year.

Henry Angus, export manager at ASL, said: “We are thrilled to have won this latest award, which also underlines the high regard that Scottish smoked salmon is held in around the world.”

Earlier this year, ASL won the export categories at the Scotland Food & Drink Excellence Awards and the Moray Chamber of Commerce awards.